Financial services giant Visa plans to cash in on football fans for the upcoming World Cup Qatar 2022 with a virtual token (NFT) initiative. FIFA’s payment partner has teamed up with the governing body’s crypto sponsor to celebrate the planet’s favorite sport, art and technology.
Visa and Crypto.com offer soccer fans NFTs, the chance to create their own tokens
Visa, the official payment technology partner of football’s governing body FIFA, has announced the creation of exclusive digital collections representing five famous footballers’ goals. Visa Masters Movement NFTs are now available on Crypto.com, which is FIFA’s official crypto trading platform sponsor.
The bid comes ahead of the 2022 World Cup, which will be held from November 20 to December 18 this year. The experience will come to life on an interactive pitch at the FIFA Fan Festival in Doha later this month. .
Commenting on the initiative, Andrea Fairchild, Senior Vice President and Head of Sponsorships at Visa:
As the FIFA World Cup 2022 approaches, we want to celebrate football, art and technology through the lens of what makes the FIFA World Cup special – passionate fans, elite athletes and the ability to bring the world together for a few weeks. A specially connected way.
The project is inspired by the goals scored by Jared Borghetti, Tim Cahill, Carli Lloyd, Michael Owen and Maxi Rodriguez and covers five works of art presented as NFTs. Fans can bid on Visa Master of Movement NFTs at Crypto.com until November 8th.
“The FIFA World Cup is one of the most anticipated sporting events in the world, and we are incredibly excited to offer fans a new way to engage with this incredible event,” added Steven Kalifowitz, Chief Marketing Officer of Crypto.com. He pointed out that tokens created and collected by supporters will live forever on the blockchain.
The highest bidders for each NFT will receive the token in their Crypto.com wallet as well as a signed note from the famous player. Visa also said that all proceeds from the auction will be donated to Street Child United, a UK-based organization that works to end the stigma faced by street children around the world.
What do you think about the Movement Masters NFT initiative for the 2022 FIFA World Cup? Let us know in the comments section below.
Image credits: Shutterstock, Pixabay, Wiki Commons
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