Vertiv Sees Energy Use, Efficiency Loom Large as Data Center Industry Turns to 2023



Data centers will see increased regulation and third-party monitoring by 2023 as the world continues to struggle with rising energy and consumption. water in the background of climate change. Focusing on the environmental and social impact of the data center is one of the five business trends for 2023 identified by global data center experts at Vertiv (NYSE: VRT) ( /3ElZ8ix), a planet. provider of critical digital infrastructure and sustainability solutions.

“The data center industry is growing rapidly as more and more applications demand computing and storage, leading to a rapid increase in energy and water consumption in data centers. The company understands that energy efficiency and water efficiency are key to future success and sustainability,” said Giordano Albertazzi, Vertiv CEO and president. , America. “Restructuring and leading to new things in our business cannot be overstated. The process is not easy or simple, but it can be managed with the help of professional data center partners and new solutions that are possible to anticipate changes when meeting the ever-increasing demands of data center applications.

Advances in chip design and manufacturing that limited the use of central processing power in the decade and a half of the 2000s have reached their limits in recent years, and have followed by an increase in the consumption of energy centers. In a recent report, Silicon heat wave: the next revolution in the rise of the data center (, the Uptime Institute cited data from the Standard Performance Evaluation Corporation (SPEC) that showed an increase in server capacity by 266% since 2017. This increase is among different technologies and with markets leading the focus on environmental awareness and sustainability in some of the trends 2023. identified by the experts of Vertiv. These are:

Data centers are facing increasing regulation

Rising costs to meet consumer demand for energy and water are forcing governments at all levels to take a hard look at data centers and their consumption. resources. Data centers are estimated to be responsible for up to 3% of global electricity consumption ( today and are expected to touch 4% by 2030. The average hyperscale consumes 20-50MW per year – theoretically enough electricity. power up to 37,000 homes ( Vertiv experts believe that this will increase national attention in 2023.

It is happening in some places. Dublin, Ireland, and Singapore have taken steps to control data center energy use, and data center water use – especially in drought-prone areas – review may begin ( According to the US Department of Energy, the water usage efficiency (WUE) ( of an average data center using evaporative cooling systems is 1.8L per kWh . Such a data center can consume 3-5 million gallons of water per day ( – about the same power used by a city of 30,000-50,000 people. The industry will continue to focus on self-regulation and flexibility – with increasing demand for environmentally friendly heating systems – but 2023 will see an increase in regulatory scrutiny. .

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Hyperscalers and others are selling off the shelf

According to a new Omdia survey, 99% of enterprise data center users say prefabricated, modular data center designs will be part of their future data center plans. That’s more than an era; it’s the new normal. In 2023, Vertiv’s experts expect a constant movement in the same direction among hyperscalers as they seek speed and the need for standardization.

This is a new concept for the world’s leading cloud providers, and they are turning to colocation providers ( – who have been around for years – to make it happen. In particular, those cloud providers are publishing their new buildings in colos to use their knowledge in the market, ensure repeatability, and speed of delivery. In short, standardization – from modular parts, such as power and cooling modules and skids, to complete prefabricated buildings – will become the standard way not only for the industry, but also for hyperscale and the edge of the network.

Diesel manufacturers face real competition

The diesel engine is an indispensable but inevitable part of the data center ecosystem. It represents stored energy that is not used while requiring maintenance or fuel replacement after a period of inactivity. Then, when printing the service, the manufacturers produce carbon emissions that manufacturers are trying hard to avoid. Currently, some companies are relying on batteries for long load support – up to five minutes in some cases – and planning their data centers with less generator power.

These changes will reduce the operator’s workload as the industry looks for other options – including new battery technologies – for long-term backup power. In 2023, Vertiv’s experts expect an alternative to emerge – namely hydrogen fuel cells. These fuels will work like a generator at first, providing intermittent backup, and later hold the promise of continuous or continuous operation.

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Higher densities change thermal patterns

After years of static rack density, data center users are increasingly demanding higher racks. According to the Uptime Institute’s 2022 Global Data Center Survey (, more than a third of data center operators say their rack size has increased rapidly over the years. three past. This is especially true among large enterprises and hyperscale data centers, where almost half of those offices at 10MW and above featured racks above 20kW and 20% said racks over 40kW.

This coincides with the maturation of water-cooled server technologies and the increasing acceptance and adoption of such technologies. Increasing server power is growing because the need to increase capacity is growing rapidly, challenging manufacturers from all sides. This is a small matter for them but explore the limits of the existing equipment by adding computing in fixed areas, increasing the rack density, and creating the necessary thermal images. eat the winter water. Although water cooling is not a new technology, the first wave of success, well, without the problem of spreading to high altitude areas has given the proof of concept to encourage the installation in the year e coming. The addition of direct-to-chip cooling to the new OCP and Open19 standards will only accelerate this trend.

5G pushes the metaverse to the edge

Omdia, in its 2022 Mobile Subscription and Revenue Forecast (, projects that half of mobile subscriptions – more than 5.8 billion – will be 5G by 2027, to claim measuring engagement and proximity to the user. Metaverse is an application for exploring a low-cost network. In 2023, we will see these two activities coming together, with metaverse implementations using 5G networks to enable very low-cost models in applications. Ultimately, this will require high-power connectivity at those 5G edge locations, which we see coming soon – with the first forays in 2023 followed by wider announcements over the years. later. As the edge of the web becomes more sophisticated, so does the need for support. This includes technologies such as artificial intelligence and virtual reality design and management systems as well as the increased use of lithium-ion UPS systems on site – a sustainable trend that has seen increasing from 2% of sales in August 2021 to 8% in August 2022, according to IDC.

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“In recent years, sustainability is the most important area for the data center industry, but in line with 2023 will increase regulation from governments, and interest in alternative energy sources,” said Karsten Winther, Vertiv President for Europe. Middle East and Africa (EMEA). “As we move forward, data center owners and operators need to choose a solutions partner that can teach them best practices and techniques to help them achieve their ‘net zero’ goal. With further innovation and industry transformation, especially in 5G and the metaverse, 2023 will be an exciting year for our customers and the industry.

To learn more about 2023 business models and Vertiv solutions for data center and communications networks, visit

Presented by the APO Group on behalf of Vertiv.

Media Relations:
Rania El Rafie
Email: [email protected]

Jacqui Gradwell
Email: [email protected]

Astha Batra
Email: [email protected]

For Vertiv:
Vertiv (NYSE: VRT) integrates hardware, software, analytics and services to enable its customers to run, optimize and grow with their business needs. Vertiv addresses the critical challenges facing today’s data centers, communications networks and business and enterprise environments with an expanding portfolio of power, cooling and IT systems and services. from the cloud to the edge of the web. Headquartered in Columbus, Ohio, USA, Vertiv employs approximately 20,000 people and does business in more than 130 countries. For more information, and for the latest news and information from Vertiv, visit

Forward thinking statements:
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27 of the Securities Act, and Section 21E of the Securities Exchange Act. These words are only predictions. Actual events or results may differ materially from those contained in the forward-looking statements contained herein. Readers are referred to Vertiv’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and accompanying Reports on Form 10-Q for a discussion of this and important facts about Vertiv and its operations. Vertiv undertakes no obligation to, and expressly disclaims any obligation to, update or change its forward-looking statements, whether as a result of new information, future events or otherwise.


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