Twitter Blue signups no longer available after a wave of fake accounts

Twitter Blue accounts are no longer available after a wave of fake accounts

Twitter‘s relaunched premium service, which gave a blue-check “verified” label to those who want to pay $8 a month – was not available Friday after the social media platform was flooded by a wave of imposter accounts approved. It’s the latest whiplash-induced change in service, where uncertainty has become the norm from the billionaire. Elon Musk ruled two weeks ago. Before that, the blue the brand is given to public organizations, companies, celebrities, and journalists who are certified by the platform—to avoid imitation. Now, anyone can get one if they have a cell phone, credit card, and $8 a month.

A fake account posing as pharmaceutical giant Eli Lilly & Co. Twitter Blue The system released insulin, forcing the Indianapolis team to issue an apology. NintendoLockheed Martin, etc MuskThe companies themselves of Tesla and SpaceX have been compared, as have the stories of various professional sports and political figures.

For advertisers who have secured their business with Twitter, fake news can be the last resort: Musk’s rocky run on the platform – laying off half of his staff and fueling high turnover – has raises questions about his life.

Cheaters can cause serious problems, even if they are taken out quickly.

They created a “famous problem for putting advertising investments on the platform,” said Lou Paskalis, a marketing and media manager and Bank of America’s head of global media. Combined with the “verified” fake stories, “a picture emerges of a field in chaos where no media company can risk their business by continuing to invest in advertising, no matter who manages it. No commander would approve if they did.”

Adding to the confusion, Twitter now has two categories of “blue police,” and they look alike. Some include confirmed stories before Musk took the helm. He notes that “This story has been verified because it is popular in the government, news, entertainment, or other selected sector.” Another message indicates that the account has signed up to Twitter Blue.

But as of Friday afternoon, Twitter Blue was not available for subscription.

On Thursday, Musk complained that “there are too many Blue certification brands that are bad, so there is no choice but to remove the Blue legacy in the coming months.”

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An email sent to Twitter’s email address went unanswered. The company’s communications department has been decimated by layoffs, and Twitter has not responded to questions from The Associated Press since Oct. 27, when Musk took the helm.

On Thursday night, Twitter started adding gray “official” labels to some popular accounts. The labels rolled out earlier this week, only to kill them a few hours later.

They were back on Friday night, at least for some stories, including Twitter itself, and big companies like Amazon, Nikeand Coca-Cola, before many more disappeared.

Celebrities don’t appear on the “official” label.

Twitter relies heavily on advertising, and about 90% of its revenue comes from advertisers. But whatever changes Musk is driving — or rolling back — the internet will be better for big brands.

“It became a mess,” said Richard Levick, CEO of the public relations firm Levick. “Who buys in chaos?”

A bigger problem for Musk is the risk to his reputation as a technology model, because the flow of certifications and other changes has been stopped, Levick added.

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“It’s another example of something that’s not thought through, and that’s what happens when you’re in a hurry,” Levick said. “Musk is known as a confident visionary and magician; he can’t lose that moniker, and that’s what’s at stake now,” Levick said.

Twitter is a small part of the number of advertising campaigns for large companies that advertise on the platform. Google, Amazon, etc Meta accounts for about 75% of digital advertising worldwide, with all other platforms combined making up 25%. Twitter accounts for about 0.9% of global ad spending, according to Insider Intelligence.

“For most marketers on a budget, Twitter is the most important thing that can be ignored but not enough to manage,” said Mark DiMassimo, the company’s director of marketing. DiGo.

“None of this has a permanent or direct impact on advertisers,” he said. “If Musk proves to be civilized in the long run, advertisers will come back—if Twitter survives.

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