The era of the movie star is no more, and there are many reasons for that.
We see stars in the pop culture landscape, from late night shows to social media platforms.
It is not now special To see or hear from Ben Affleck or Viola Davis. We have heard their thoughts many times on our laptops, smartphones and streaming platforms. Also, many stars actively insult the audience and their way of life.
Celebrities rail against Trump voters, for example, or bash those who believe abortion is murder. Some stars can’t get through a press junket without sharing divisive views on race, religion or most of all, politics.
Need an example? George Clooney promoted “Ticket to Paradise” by suggesting to HBO Max host Chris Wallace that Republicans A threat to democracy.
And then there’s Ryan Reynolds.
The 46-year-old “Deadpool” star offers a different approach to stardom. He is often engaged, not distributive, on social media. He entertains sick children with his hospital visits and his finances are generous to a fault.
Reynolds, along with wife/actress Blake Lively, opened quite a treasure trove for them Water First Education & Training Inc., a group that provides clean water to struggling communities, and they likewise wrote a large check to help. Displaced Ukrainian refugees.
His on- and off-screen image has remained remarkably consistent over time. He’s the wisecracking hero in the “Deadpool” movies, and he tweaked that comedic persona for the rare big-screen comedy that actually made us scream, 2021’s “Free Guy.”
In fact, at a time when stars are desperate to escape their image — think Jim Carrey ditching comedy for more dramatic roles — Reynolds reinforces his comedic persona. Even his heroic role in “The Adam Project” was spared some screen time for ridiculous banter in the grand Ryan Reynolds tradition.
The Canadian actor is a liberal, no doubt. He delighted progressive Supreme Court Justice Ruth Bader and shared the usual “sky is falling” fear over President Donald Trump.
He doesn’t shove these ideas in our faces, though. He shares them now and then, but he is very busy with his dual duties. Big time movie actor and PR guru.
This is his most interesting element. While some stars promote their films with a success model, Reynolds takes it to the next level.
The most recent, biggest example? He broke the news that Hugh Jackman was coming out of superhero retirement to play Wolverine once again.
“It’s hard to keep my mouth shut about this,” Reynolds tweeted, an Easter egg for fans from his previous appearance as Deadpool in “X-Men Origins: Wolverine.”
The attached promotional video shows Reynolds, playing himself, wondering how to bring an old MCU favorite into the “Deadpool” saga. We see the actor pouring wine into his coffee mug, walking through the woods and a typewriter waiting for creative inspiration.
“I have nothing.” It’s completely empty here,’” he breaks off, before he casually asks Jackman to join the project.
Cue Whitney Houston’s romantic song, “I’ll Always Love You.” and the scene.
The video went viral for all the right reasons, hitting 15 million views on YouTube alone. Suddenly, movie fans couldn’t wait to see Reynolds and Jackman, together again, for “Deadpool 3”.
It’s genius-level marketing, and few stars do it as well as Reynolds. And this is hardly the first time he’s embraced this approach. He often promotes his films with a mix of humor and heart, getting his hands dirty with good, clean marketing fun.
He cut several “Deadpool”-themed shorts to promote the films and the franchise in general, including one in which “Saturday Night Live” creator Lorraine Michaels cursed the star’s possible appearance on the show.
Another highlight is David Beckham, who starred in the 2016 Deadpool disaster, with Reynolds in the role, to promote the first sequel.
The actor’s Maximum Effort marketing company, which he co-founded, now produces these shorts, and his personal touch is all over the product. Yes, the company’s name comes from the coupe featured in the 2016 “Deadpool” feature.
actor He discovered his love of marketing He spoke with Forbes earlier this year and how his superhero franchise gave him a “crash course” on the topic.
“Deadpool taught me that necessity is the mother of invention.” Deadpool, the franchise, has never had to work with the kind of budget and finances that some of the biggest comic book properties have had. The two biggest enemies of creativity are too much time and too much money. I learned the importance of character over spectacle through Deadpool.
Need one more example of Reynolds’ non-movie star behavior?
Her 2016 “Deadpool” co-star TJ Miller felt that Reynolds didn’t like her while filming their scenes together for the 2018 film. That brief confession, captured on “The Adam Carolla Show” podcast, revealed an on-set disagreement that Miller found ugly.
The revelation quickly made rounds through social media.
Soon, Reynolds caught wind of Miller’s complaint. Some stars may have overlooked this issue. Others may have waged war on Miller, a comedian Checked off-screen past. Or, Reynolds could play the victim or just tear up Miller, a comedian with a personal past.
Instead, Reynolds apparently Straight to Millerand the two resolved their old differences.
“It was really cool, he emailed me the next day… It was a misunderstanding, so I emailed him back and now it’s fine.
Reynolds did not make a public scene of the reconciliation. He handled it like a gentleman behind the scenes.
Reynolds has that in common with many modern celebrities and thank goodness for that.
Christian Toto is an award-winning journalist, film critic and editor of HollywoodInToto.com. He previously worked as an associate editor with Breitbart News’ Big Hollywood. Follow him on @HollywoodInToto.
The views expressed in this article are those of the author and do not necessarily represent those of The Daily Wire.