Niantic, NBA and NBPA usher in new ‘NBA All-World’ mobile game

SAN FRANCISCO, CA and NEW YORK, NYNiantic, the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) today launched NBA All-World, a free-to-play licensed augmented reality basketball game where players can discover, challenge and compete with today’s NBA. ballers in your neighborhoods, then recruit them to your team before they prove themselves on the field. NBA All-World expands the world of basketball into new augmented reality territory and is free to play worldwide on the App Store and Google Play.

NBA All-World brings the world of the NBA to neighborhoods around the world. Fans can explore their neighborhoods to meet current NBA players, recruit them to their teams, level them up, and compete to rule their local courts. Players have the opportunity to equip their teams with the latest equipment by searching for real drops from a number of well-known brands. In the game, players can additionally represent their teams, chat with friends in-game, and compete in 1v1 tournaments to earn exclusive in-game items.

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Through NBA All-World, players learn about real-world locations that are personal favorites of today’s NBA players. Niantic will additionally support the game’s launch with a marketing campaign, “go. all. out.” as well as a short-form NBA All-World documentary series, “Where I’m From,” featuring NBA players including Jalen Green, Jordan Starring Poole, Karl-Anthony Towns and Andrew Wiggins.

“Sports is a huge part of people’s lives and a huge part of pop culture,” said John Hanke, Founder and CEO of Niantic. “Our version of NBA basketball begins with exciting one-on-one play and expands from there to include key elements of basketball culture, including music, fashion, sneakers and more, all embedded in real-world locations. .”

“We look forward to our fans fully immersing themselves in NBA All-World as they develop a deeper connection with the players, the league and each other,” said Matt Holt, NBA Head of Consumer Products. “Through our partnership with Niantic and the NBPA, this game will help expand the world of the NBA and its culture into virtually every neighborhood around the world.”

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“We want to help make NBA All-World as authentic as possible and also reach new audiences by bringing NBA players to Niantic’s augmented reality game,” said Josh Goodstadt, Chief Commercial Officer, THINK450’s Partnerships and Innovation division. NBPA. “We look forward to users competing with and building their own rosters of their favorite NBA players around the world.”

As Niantic’s first officially licensed sports title, NBA All-World inspires people to explore the world to experience everything the game has to offer:

  • Explore your world: Get out and move around in the real world to discover NBA players to compete against and recruit to your roster, as well as Gear, Boosts, Challenges and more.
  • Create your group: Go head-to-head with today’s NBA stars in a series of challenges to recruit new players. If you have already recruited a player, challenge them again in your next encounter to practice your shot and earn more Credits. Recruit powerful players as your team levels up.
  • Raise your limits: Boost players with attack, defense and fitness. Make sure you keep your Energy up with energy drinks.
  • Judge the court: Compete on over 100,000 real-world basketball courts to rule the court. Challenge friends and other players for first place.
  • Repeat the lifestyle: Get unique Gear from some of your favorite brands at Drop Zones. Pay special attention to Gear that improves player stats and equip your team with sneakers and accessories that will make you stand out from the crowd.
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Built on Niantic’s Lightship platform, players of all Niantic games will feel right at home in NBA All-World. Niantic’s Campfire social app adds a real social dimension to the game, making it easy to connect with other hoops fans and the wider NBA All-World community.

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