Kings victory beam: Vivek Ranadive tells story behind purple spectacle

Three new words echoed loud and often throughout the city of Sacramento this fall:

Light. of Radiation

The Kings’ Victory Rays, powered by four purple lasers that sit in the Golden 1 Center’s grand entrance and light up the sky above the downtown Sacramento skyline after each team win, were unveiled earlier this season and took on a life of their own. Supporters.

“I like the idea that it’s just going to take off,” Kings owner Vivek Ranadivye said in an interview with NBC Sports California. “It goes beyond what the human eye can see. As a tech guy, it’s nice to have four beams beaming into space.

“I want the aliens to see it,” Ranadivy added jokingly. “I want it to be far enough away for everyone to see.”

The beam debuted on Sept. 16 — celebrated as “916 Day” in Sacramento — and lit up the sky for the first time on Oct. 29 of the 2022-23 NBA season, 119 years after the Kings’ first win. -113 home win over the Miami Heat. After every Kings win this season and beyond, the laser beams will point to the stars. Home and away, they’ll receive a constellation of purple highlights from the Kings.

The beam is the brainchild of Kings business president John Rinehart, and was inspired by the Los Angeles Angels’ “Big A” sign in the Anaheim Angels Stadium parking lot. After all the Angels have won, the halo on top of the “Big A” lights up to let passers-by know their favorite baseball team won that night.

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Rinehart brought the concept back to Northern California, 400 miles down Interstate 5. But it was always in the plan for Ranadivye to have a show — and especially a purple show — for Kings fans to attend and rally behind.

Ranadivya bought the Kings franchise in May 2013. Seventeen months later, construction officially broke ground in downtown Sacramento, and Golden 1 Center held its grand opening ahead of the 2016-17 NBA season.

When planning the world-class platform, Ranadivya spoke to David Kelly, a mutual friend of Steve Jobs and CEO of the design and consulting firm IDEO. Kelly planted a new story in Ranadive’s mind that turned into his new mission.

“When I went to see David Kelly, he said, ‘Look, you’ve got to know what your purple lights are,'” Ranadive told NBC Sports California. [Airlines]You step on the plane and you see these purple lights. You’ll know right away that this will be unlike any other experience you’ve had with any airline. It’s going to be special, it’s going to be special, and you’re going to look forward to it.’ “

Ranadivy stepped back and wondered what the Kings’ “Purple Lights” attraction would be: the unique design of the Golden 1 Center, a basketball cathedral beautiful inside and out.

Ranadivye and Co. found their new “Purple Glow” as the Kings wrapped up their seventh straight season on Oct. 19 at the Golden 1 Center. Literally. The world’s brightest full-color laser devices in the form of 1,000 watts of RGB laser power. And the only thing of its kind in the NBA.

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“‘Hey, I do better than the purple lights,'” Ranadivy said of Rinehart. “‘I’ll make this laser.’

“We played around with different ideas. Do we light up the capitol building? Do we light up? [Tower Bridge]? What shall we do? But we want it to flow from our building. Therefore, there is a situation here. Now we have purple lights in the form of rays shooting into space.

Unsurprisingly, Kings fans immediately fell in love with the Rays. And so did the players.

The Kings improved to 7-6 on the season with a 153-121 win over the Brooklyn Nets on Tuesday night, the franchise’s second-highest points in a single game since its departure from Kansas City. The NBA world has taken notice. And the beam took center stage.

NBA Twitter, mostly dedicated to the Kings (or anyone, really) over the franchise’s recent struggles, has been in unison with purple lasers lighting up the Sacramento night sky.

“I think it’s about coming out as everybody’s second man. [favorite] One way group because we’ve been around for so long [playoff] Drought,” said Ranadive. “I’m glad you called me and said, ‘You’re having some success. And that beam is indeed great and symbolic.’

“It’s always been my vision to create a scene. That’s what we did. This is a fireplace – we light the fire, and everyone can gather around it.

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“This is a fire as big as going into space.”

Kevin Huerter, acquired in a July trade with the Atlanta Hawks, has made a huge impact on the franchise, especially with his 3-point shooting. But Huerter’s social media antics started another trend among Kings fans.

“Still OMW,” Huerter wrote in a recent Instagram post. “#BeamTeam”

The basketball world watched documentaries on the “Dream Team” and “Redemption Team” with pleasure. But now he has his “Beam Team” — a young, fast, explosive and exciting Kings team with the entire city of Sacramento behind him.

By the way, the “Beam Team” nickname was approved by Ranadiv.

“I think it’s great,” Ranadive told NBC Sports California. “Anything that brings people together. Kevin, he’s been amazing for the team. I got to travel with the team – if you just see the chemistry they have, you can see there’s something brewing. Kevin’s new, and he is. Everyone’s favorite already.

“So I think it’s a good idea to call it ‘Beam Team’.”

RELATED: Brown’s mission is working to establish King’s culture.

It’s been 16 long seasons since the Kings last reached the NBA postseason bracket. And eight wins in the first 16 games this season does not guarantee a playoff berth.

But the path is easy to see. A dynamic young core, a fun personality, a coach with championship experience and of course, a team with four purple lasers in Golden 1 center.


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