Kanye West: Adidas to launch investigation into allegations of inappropriate behavior made against rapper



CNN Business

Adidas will launch an investigation into allegations of misconduct against Kanye West, who had a partnership with the company that ended in October.

In a statement released on Thursday, Adidas said, “It is currently unclear whether the allegations made in an anonymous letter are true. However, we take the allegations very seriously and are taking immediate action to address the allegations.” It has been decided to start an independent investigation.

The statement follows an article in Rolling Stone that reported that Adidas board members overlooked inappropriate behavior from the rapper, who legally changed his name to partner with the Yeezy brand.

Rolling Stone says it obtained a letter sent by former high-ranking employees of Yeezy on Tuesday to members of the executive board about the “toxic and chaotic environment that Kanye West created.” The letter said, “This type of response from a brand partner is something Adidas employees should never be subjected to, and Adidas leadership should never tolerate.”

Adidas ended its partnership with Yu after he made a series of anti-Semitic comments in recent months. In late October, West addressed the antisemitic comments — as well as what he has said about George Floyd and Black Lives Matter — in a 16-minute video shared on YouTube by WmgLab Records and apparently recorded sometime after Adidas released its Terminate the business relationship. with him.

“I think Adidas felt because everyone was betting on me that they only had the right to take my designs,” West told a small crowd.

In the video, West doesn’t apologize for his anti-Semitic comments but seems to try to distance himself from a “hate group.”

“I have no affiliation with any hate group,” West said as he closed his remarks in prayer. “If there is any hatred against a Jew, it does not belong (referring to himself) because I am demanding that everyone walk in love.”

Adidas has partnered with West since 2013, when the company signed its brand away from rival Nike. In 2016, Adidas expanded its relationship with the rapper, calling it “the most important partnership ever formed between a non-athlete and an athletic brand.”

West currently does not have an attorney or publicist to represent him in the matter.

— CNN’s Dan Hatching contributed to this report

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