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What kind of value can you put on an event like that? million? billion?

I don’t know how good your memory is, but I need to link some old files and bing/yahoo some old records to remember. It may be the biggest drop in sports marketing history.

This means Quiksilver has lost the naming rights to what is now The Eddie Invitational but previously The Quiksilver: In Memory of Eddie Aikau.

You may not know that The Eddie Invitational, sponsored by Quiksilver, didn’t start out as a big wave tournament.

The first event was held in six- to eight-foot waves at Sunset Beach in 1984, and just went on a big wave when the Quiksilver officials changed with Fast Eddie Rothman in the special event that we know, love etc., in Waimea Bay.

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When the fiftieth prize money was announced, it became the richest surfing competition in the world.

In 2016, the event couldn’t have been better when John John Florence, the world surfing champion cemented his title as the best in the biz when he won It’s always sponsored by Quiksilver, although Eddie isn’t. in 25-foot wild conditions.

What kind of value can you put on an event like that?


So how did the good relationship, Eddie Aikau-Quiksilver shopping for gravel, come about, looking for worms?

Here’s the bottom line: the ten-year contract expired in the spring of 2016 and Quiksilver and the Aikau family began negotiating a new deal.

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The Aikau family was told that they would do better if they bought less. Red Bull was in the mix, before, but apparently, Red Bull and the WSL couldn’t find a way to play well so they pulled out at the last minute, leaving the Aikaus without.

A source told BeachGrit that the Aikaus were offered several offers by Quiksilver, all with increased revenue but all were turned down.

But here’s the thing.

Quiksilver’s 2015-16 tournament license is up for grabs and the idea is to go by a different name to avoid the need to join the famous Hawaiian family.

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Quiksilver played with The Quiksilver: In Memory of Jose Angel, The Quiksilver: In Memory of Todd Chesser, The Quiksilver: In Memory of Brock Little.

However, it was created for 2016 but was discontinued soon after.

Did Quiksilver decide that the Eddie would be better as 2016 the less money poured into it to waste?

The question I asked at the time was, would you continue to run with Eddie if you gave him the keys to the clothing giant that was already six hundred million in debt?

Or will you pour the extra cash on your number one player Matt Banting?

Quiksilver chose Banting.

Sad, don’t you think?


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