Infobip GM for North America Interviewed on NBC’s TODAY Show

SEATTLE–(BUSINESS WIRE)–Today Infobip’s North American CEO, Helene Donahue appeared on NBC’s TODAY Show with the man who sent the world’s first text message, Neil Papworth. As part of the company’s international celebration of the “30th Anniversary of the SMS”, he discussed how technology has changed in the thirty years since the first message was sent – the simple “Merry Christmas” – and what the future holds for messages. . The event was recorded and will be shown online today, 30 years after the pioneering SMS was sent on December 3, 1992. Viewers can view the recording HERE.

“SMS is a messaging system that has revolutionized the way we communicate, and with Infobip reaching 70% of cell phones worldwide, we felt we were the right fit to help make that announcement,” said Donahue. “Businesses are increasingly using SMS to communicate with customers to ask for feedback, send package notifications, provide security clearances, confirm appointments and more. Infobip supports this massive exchange with other messaging services, such as WhatsApp and Telegram. Instead, we had over 1.5 million businesses send online shopping messages on Black Friday alone!

Citing findings from Infobip’s “30th Anniversary of the SMS” survey, Donahue shared some surprising statistics about how, where and when Americans communicate with each other. Some of the highlights of the 1000 Americans survey include:

  • More than a third of respondents (36.9%) admitted to texting in a work meeting, with millennials being the most guilty (47.3%).

  • Almost half of millennials (45%) have texted drunk and sent a sad message.

  • A large share of millennials (36%) and Gen Zers (30.8%) texted each other during a wedding.

  • A surprising number of millennials (26.8%) reported texting at funerals.

  • Almost half of Gen Zers (45%) are addicted to text.

  • More than a quarter (26%) of millennials have received wedding invitations via text.

Watch the TODAY Show episode to learn more about the history of when the first text message was sent, how it has changed the way we communicate with each other and how Infobip will continue to change communications in the future.

More information on Infobip

Infobip is a global cloud-based communications platform that helps businesses create experiences at all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and point of contact solutions help businesses and partners solve consumer communication challenges to grow business and increase loyalty. In more than ten years of business, Infobip has grown to 70+ offices worldwide. It offers a proprietary technology that can reach more than 7 billion mobile devices and ‘things’ in six continents directly connected to more than 700 networks. Infobip was founded in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.

About this research

Infobip conducted a survey from Propeller Insights of 1,000 adults, gender matched and published in age groups from 18 to 65+ in the United States. Propeller Insights is a Los Angeles-based market research firm that uses quantitative and qualitative methods to measure and analyze market and consumer sentiment, in-depth across all industries. The survey was conducted in October 2022.


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