FashWire, GlossWire and KasaWire to Get AR, VR Features – WWD

After years of solving problems and using fashion to support important causes in the real world, FashWire founder and CEO Kimberly Carney plans to take the next step of his business in the virtual.

Different sectors of business-to-business data and consumer facing fashion and luxury, the company was at CES in Las Vegas last week to introduce CasaWire, its flagship home and interior design division. During the announcement of the idea, Carney told WWD that not only will the enhanced features and real features come to CasaWire next year, but FashWire and GlossWire soon after.

“What we’re really hoping to do with the machine learning, AR and VR that we’re bringing is a 3D model of the room where you can go inside and see the “It’s like in your living room, your kitchen, etc.,” Carney said. “We’re also bringing it to FashWire, where you can see every page.”

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Augmented reality and realism are ideal for home furnishings, and once that initial development is done, it can be the basis for changes and builds for other experiences. For example, Carney described a virtual route that shows the items selected by the customer on the mobile device.

When pressed for details, he cited an excerpt from the company’s prepared materials to explain the features: “Our AR roadmap will create deep insights by using buildings This will provide a way for enhanced room design capabilities in CasaWire or virtual runway shows in FashWire, to name a few examples.

Knowledge, he added, stands as it really is. In the coming months, designers and consumers will be able to decide that for themselves. CasaWire’s first technology launch in the first quarter will begin as “Shop the Room,” where interior designers can showcase their talents to educated buyers through uploading images of fully designed rooms. In the second quarter, CasaWire will add AR, so customers can view products from the mobile app and the web in their home before buying.

Founder and CEO Kimberly Carney (second from left), with her team in Las Vegas.

Adrian Lee

AR will arrive at FashWire in the second quarter in the form of a “Virtual Dressing Room,” with a service that will help customers look at themselves through a photo with their actual measurements. . According to the company, “The customer will be able to take a picture of themselves and then choose an item, for example, a dress. Then the selected item will be placed on the photo of the customer who can it’s up to them to figure out what the outfit is, the accessories, etc. Whether that’s related or independent of the “runway” example that Carney described is unclear at this point.

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During the same second quarter, GlossWire will begin a real transition from brands on the GlossWire platform.

The company has grown significantly since its debut with FashWire in 2018, going from 25 brands to 445 from 50 countries. Since GlossWire arrived in February 2021, its list of 50 brands has grown to more than 300 from around 30 countries. CasaWire’s debut on December 22nd added 65 homes and accessories to the mix, with 30 more to come.

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Colleagues see the company for its multinational platform, but others may see it as a way to support causes that are good for business. This includes fundraising during the pandemic to increase personal protective equipment, providing support to Ukrainian designers and brands and fundraising for the Virgil Abloh Post-Modern Scholarship Fund. . Now, he wants to be seen as an innovator who supports virtual innovation as much as real ones.



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