Adidas drops Ye from partnership following antisemitic remarks

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Adidas has ended its partnership with Ye, formerly known as Kanye West, due to his offensive and anti-Semitic comments.

They are the latest company to cut ties with Ye and a decision that the German sports company said will hit its bottom line.

“Adidas does not tolerate antisemitism and any other form of hate speech,” the company said in a statement on Tuesday. “Your recent comments and actions are unacceptable, hateful and dangerous, and they violate the company’s values ​​of diversity and inclusion, mutual respect and fairness.”

The company faced pressure to end its relationship with Ye, with celebrities and others on social media pushing Adidas to act. It said earlier this month that it was putting its lucrative sneaker deal with the rapper under review.

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Adidas said on Tuesday that it had conducted a “thorough review” and would immediately stop production of Yeezy products and stop payments to Ye and his companies. The sportswear company said it expected its net income to run up to $247 million this year.

You boasted on the Oct. 16 episode of “Drunk Champs” that “Anti-Semitism can say things, and Adidas can’t leave me

The brand promised to give more information about the decision on November 9.

In recent years, you have been controversial. In October, she was criticized for wearing a “White Lives Matter” T-shirt at her Yeezy collection show in Paris. In 2018, he suggested that slavery is a choice and in 2020, he Among other opinions, the COVID-19 vaccine has been called the “mark of the beast.” In unedited footage obtained by Vice from a U interview with Tucker Carlson earlier this month, the rapper revealed that he had been vaccinated against COVID-19.

Adidas joins other companies to cut ties with the U. He has also been suspended from Twitter and Instagram over anti-Semitic posts that the social networks said violated their policies.

The UK talent agency, CEA, dropped him, and MRC Studios announced on Monday that it was securing a full-length documentary about him.

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Balenciaga fashion house cut ties with Yu last week, according to Womenswear Daily. JPMorganChase and Ye have ended their business relationship, although a banking breakup was in the works even before Ye’s anti-Semitic comments.

In recent weeks, Ye has also ended his company’s affiliation with Gap and told Bloomberg that he plans to cut ties with its corporate suppliers.

After he was suspended from Twitter and Facebook, the conservative social network offered to buy Parlor.

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Demonstrators on a Los Angeles overpass on Saturday waved a banner praising the U.K.’s anti-Semitic comments, with celebrities on social media and others saying they stand with the Jewish people.

On Monday, Yu’s ex-wife Kim Kardashian apparently responded to the demonstration by tweeting, “Hate speech is never okay or excusable

“I stand with the Jewish community and call for an immediate end to the horrific violence and hateful rhetoric against them,” he added, though he did not specifically refer to you.

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Jamie Lee Curtis, Sarah Silverman and John Legend were among the first celebrities to rebuke the rapper for his hate-filled rhetoric.

The threat to the Jewish people once ended in genocide. Your words incite hurt and violence. You are the father. Please stop,” Curtis tweeted earlier this month after he said he would soon “death to 3 Jewish people,” an apparent reference to the U.S. military’s state of readiness measure known as DEFCON.

In the same tweet, which has since been removed by Twitter, he said: “You have played with me and tried to blackball anyone who opposes your agenda.”

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Meanwhile, Silverman questioned why his tweet didn’t get more traction. “Kanye threatened Jews on Twitter yesterday and it’s not trending,” he tweeted. “Why mostly only Jews speak out against Jew hatred? The silence is overwhelming.”

Your former friend John Legend apparently addressed his social media comments on Oct. 9, tweeting, “Strange how all these ‘independent, independent thinkers’ always Land on the same old anti-Torah and anti-Semitism

Contributors: Naladi Ushi, USA Toda; Associated Press


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