Augmented Reality (AR) is growing rapidly and that is why consumers are looking for this technology for their marketing and advertising. Obviously, this sale will be carried out with 3D digital methods according to the wishes of the users. Snap partnered with Breakthrough to conduct a study on AR’s impact on consumer preferences and how AR can change viewing for many people, including advertising advertising and marketing.
Snap conducted a survey of 7,500 people in the UK, US and DE, and found that many people work in marketing for a variety of products such as automotive, health, beauty, fashion, entertainment, and travel are all different types of marketing. because of the change they will experience when they imagine themselves going through AR as a consumer.
This study showed how consumers think about the possibility of using AR for shopping and how it can help them make quick decisions about different brands, and thus they may make more purchases. AR is also increasing its spending to $11.2 billion as it hopes that this trend will increase the number of consumers. Another area of interest for buyers is Travel. Snapchatters believe they will expand the journey for AR. Because they believe that AR will help them make travel decisions faster and it can help them make a proper plan for their trip.
In simple terms, AR will help improve users’ shopping experience and give them a better context for their purchases. In this way, customers will feel confident and informed about the product they want to buy. Snap says AR is progressing beyond its initial use. When Snapchat created lenses, it was for fun and entertainment only. But now it has grown a lot and people are using it for many things including their business. In AR and Meta Verse, the use of AR-enabled glasses and 3d virtual objects, brands will begin to make these experiences more important and thus they will try to sell their products in these site.
If you like AR, you should familiarize yourself with the Snap Lens Web Builder Platform. That’s usually if you want to know more about AR. You can check out the many lessons available online. Lens knowledge is important, and after that, you can think about the next steps. The possibilities are endless and once you start working with AR, you can be ready to expand the possibilities.
Read more: This new study shows how interactive content can increase advertising performance